Evian implemented month-long Evian “pop up Day Spas” in Los Angeles and New York City offering free spa treatments to the public to generate media publicity and Brand awareness. Custom spa treatments with Evian as an ingredient were created to reinforce the Brand’s identity as a “spa in a bottle

Ciroc Vodka implemented SPARTY! to educate bartenders and waiters from its top NYC restaurant accounts about the brand and its mixability.